Aneesh Lal is the CEO of The Wishly Group, a creator representation firm built for the new era of LinkedIn-first B2B influence. Spotting the shift toward brand safety, higher-value audiences, and saturation on other social platforms, Aneesh has focused on turning professional credibility into measurable outcomes for both creators and brands. With a background across media, community, and sales, he blends storytelling and commercial rigor—structuring partnerships, productizing creator IP, and building systems that turn attention into pipeline. Under his leadership, Wishly’s creator network reaches 1.4M+ followers, 100K+ newsletter subscribers, and 50K monthly podcast downloads. Aneesh and team represent leading B2B revenue creators, including Morgan Ingram, John Barrows, Kevin Dorsey, Sam Jacobs, Jen Allen-Knuth, Devin Reed, Kyle Asay, Obaid Durrani, Jesse Ouellette, Zoe Hartsfield, Brianna Doe, and Sara Uy (Plowman). He partners with creators to source, negotiate, close, and manage brand deals; build personal brand assets; and scale newsletters and podcasts end-to-end.